Thursday, May 2, 2024

Orange brand marks 30th anniversary

Orange was launched as a telecom brand on April 28, 1994 with the renaming of the Rabbit mobile network, then part of Hong Kong-based Hutchison Whampoa.

In 2000, the France Télécom group bought Orange, evolving its brand positioning, and taking advantage of its strong appeal to expand internationally. In France, Wanadoo and Ma Ligne TV became Orange in 2006 and, in 2013, the entire Group changed its name to Orange.


https://www.orange.com/en/news/2024/orange-brand-celebrates-its-30th-birthday