Comcast has seen rapid changes in consumer viewership patterns as video on-demand (VOD) has become available across 90% of its cable footprint. In a keynote address at the UBS Global Media Conference, Comcast executives John Alchin and Dave Watson said that as on-demand viewership continues to soar, new partnerships become possible with advertisers and content producers to better monetize the viewership.Comcast reported a record 126 million on-demand program views in November, pushing its total VOD views past the 1.1 billion views to date. This...