
by Heather Broughton, AVP Marketing, Service Provider Solutions at NETSCOUTMany communication service providers (CSPs) investing in 5G technology are turning to geomarketing solutions to better reach their revenue goals. This follows reports that 9 in 10 companies worldwide use location data, and that use is expected to grow in significance over the next few years. However, geomarketing as an economic opportunity is underutilized because...