Mobinil, Egypt's leading mobile operator, has introduced interactive, mobile advertising tailored to the interests of individual subscribers. Based on Alcatel-Lucent's Optism mobile marketing solution, it provides Mobinil's customers with a permission and preference-based mobile advertising service. The service invites Mobinil's nearly 30 million customers to opt-in to receive ads and offers from their favorite brands. By sharing their interests with Mobinil, customers can receive promotions, discounts, content and exclusive opportunities.The...