NTT DOCOMO outlined a medium-term vision to widen the scope of its business and collaborate with new partners for valued-added networking services.
Under the +d (pronounced "plus d") initiative, DOCOMO will share its extensive business assets with partner companies for streamlined collaboration. Services co-created through such efforts will be branded with unified names that begin with the letter "d." DOCOMO will strive, together with its partners, to empower customers in ways that enable them "to realize more affordable, enjoyable and convenient lives."
The alignment of service brands under the "d" banner will include a unified docomo Point system (dPOINT), a docomo Premier Club membership program, a Docomo credit card service (dCARD), and a common docomo customer ID (dACCOUNT). Docomo is hoping this approach can be adopted in a variety of fields, including medicine, agriculture, education, local governments, etc.
In view of its 2020 planning, Docomo expects its forthcoming 5G deployments will pave the way for partners to develop innovative services around its platform.
https://www.nttdocomo.co.jp/english/corporate/ir/library/presentation/index.html
https://www.nttdocomo.co.jp/english/info/media_center/pr/2015/pdf/20150428_attachment01.pdf
