NTT DOCOMO plans to integrate its "dmarket" services with Facebook's social networking functions.
Starting this summer, DOCOMO will enable music from its "dhits" music-streaming service to be shared with friends on Facebook. In addition, from Facebook's News Feed, people will be able to listen to music samples and then easily access full-length versions on dhits or purchase songs at dmusicTM.
Also, DOCOMO will launch "d anime store" Facebook pages to provide anime content including titles, key visuals and stories, which will allow Facebook users to easily find and share their favorite anime content.
Additionally, a shortcut to dmarket will be added to the Favorites section in the navigation bar of the Facebook apps from July.
https://www.nttdocomo.co.jp/english/info/media_center/pr/2015/0513_00.html
Under the +d (pronounced "plus d") initiative, DOCOMO will share its extensive business assets with partner companies for streamlined collaboration. Services co-created through such efforts will be branded with unified names that begin with the letter "d." DOCOMO will strive, together with its partners, to empower customers in ways that enable them "to realize more affordable, enjoyable and convenient lives."
The alignment of service brands under the "d" banner will include a unified docomo Point system (dPOINT), a docomo Premier Club membership program, a Docomo credit card service (dCARD), and a common docomo customer ID (dACCOUNT). Docomo is hoping this approach can be adopted in a variety of fields, including medicine, agriculture, education, local governments, etc.
In view of its 2020 planning, Docomo expects its forthcoming 5G deployments will pave the way for partners to develop innovative services around its platform.
