Baidu Forms New Venture for Licensed Online Video in China

Baidu, the leading Chinese language Internet search provider, will establish a new independent company to provide licensed online video to Chinese Internet users. The new company will use pursue an advertising supported model for delivering copyrighted premium video content, including movies, TV series, sporting events, animation, etc.


Mr. Yu Gong, formerly president and chief operating officer of China Mobile's 12580 business, has been appointed chief executive officer of the new company.
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