Sprint Forms Small Business Specialty Team

Sprint has formed a new Small Business specialty team to sharpen the company's focus on the rapidly growing small business market segment. Sprint said it intends to capture a leading share of the segment's growth by dedicating resources, customizing products, and developing special offers for small business owners. This team will reside in Sprint's Business Markets Group, formed earlier this year. The Small Business team will serve as a single, common interface for all groups across Sprint that sell and serve small business clients to ensure consistent focus on addressing the unique needs of business owners and their employees. The Sprint groups include marketing, customer experience, product development and all channels that reach small business customers, including telesales, online/web, Sprint retail stores, and third-party retail partners.
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