Widevine Adds Digital Watermarking for IPTV

Widevine Technologies , a supplier of downloadable conditional access systems (DCAS) and digital rights management (DRM) for video operators, announced digital watermarking technology for studios and operators. The technology inserts digital fingerprints into video content as it passes through three key points in the video distribution chain: the content owner, the operator and consumer electronics devices. Widevine Mensor fingerprints and watermarks content at each stage of a multi-node content delivery network. Hollywood studios, broadcasters and operators can track where, when and to what device content is delivered--regardless of network, device or video format.


Widevine said that in the event of video piracy, its approach enhances the possibility of tracking piracy down to the individual.
http://www.widevine.com/