Thursday, February 29, 2024

Indonesia’s Telkomsel Looks to Google Cloud for Gen AI

 Telkomsel announced a strategic collaboration with Google Cloud to integrate enterprise-grade generative AI into its operations and core product offerings for consumers and businesses. 

Telkomsel is turning to gen AI to assist its network planning, product development, and sales teams to transform network operations and strengthen digital inclusion in Indonesia. The company is embarking on a strategic initiative with Google Cloud to build a gen AI-powered solution that analyzes data from cell towers and fiber optic systems to deliver recommendations in natural language. This solution can then be used to more quickly and easily identify locations with connectivity gaps for future network infrastructure expansion and design fixed mobile convergence (FMC) offerings tailored for different customer segments. 


In addition, using Google Cloud’s Vertex AI platform and foundation models, Telkomsel has built a gen AI-powered conversational agent that is being integrated into its MOANA (Mobile Office Application and Automation) app used by more than 6,000 employees.


MOANA serves as a central hub for employees to complete HR-related tasks like requesting leave, accessing personal records, and reviewing payslips. It is also the source for company updates, policies, and resources. The conversational agent will offer employees instant support and on-demand guidance—with embedded links to relevant information sources, helping workers reclaim significant time spent deciphering complex HR policies or waiting for HR assistance. 

Telkomsel already uses Google’s AI-powered advertising tools like Performance Max, aims to transform employee and customer interactions, boosting satisfaction across the board and setting up the company for its next phase of business growth.