EllaLink said its new fiber optic submarine cable linking Europe with Latin America enables gamers on both continents to play online matches with 30% less latency.
EllaLink has entered into a partnership with IP Telecom - which provides differentiated IP transit access to the main content servers spread across the European continent - and with NoPing, a high-performance solution for latency improvement focused on the online gaming segment.
Inaugurated in June, after a BRL 1 billion investment, the EllaLink cable has four pairs of optical fibers, linking Fortaleza (Ceará) and Sines (Portugal), a distance of 6,000 km.
"This reduction in latency in the connection between Brazil and Europe, counted in milliseconds (ms), represents the biggest differential of our cable, but many people could not realize this gain in most applications," explains Rafael Lozano, EllaLink's Brazil manager. "In an online game, if we imagine two players, a Brazilian and a North American, playing on a European server, aiming at the same target at the same time, the differentiator between winning and losing will be who hits it first, and this is determined by latency, called LAG by gamers," he adds. According to Lozano, with this new route, they will compete on an equal footing.
Lozano notes that until the partnership between EllaLink, IP Telecom and NoPing, latencies across continents were around 250ms between major game servers, and a gaming experience considered good should be below 150 ms. "With the EllaLink cable, this latency reduces to less than 120 ms between points of high traffic concentration in Europe," he says.
"IP Telecom has in its DNA the search for state-of-the-art connectivity. We are creating a watershed in Latin America by offering the lowest latency between Brazil and Europe. This provides the market with a new experience," said IP Telecom's CEO, Jefferson Carvalho.
"This is just the beginning. EllaLink will connect a DataCenter in Cape Verde soon, which should impact on the increase of intercontinental play of popular online games. Then we will have a wave of African gamers joining the circuit," predicts Vasconcelos.
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