Consumers across the world see 5G Fixed Wireless Access (FWA) as the most desirable 5G use case, according to a new study commissioned by Nokia and conducted by Parks Associates.
The study, which was conducted by Parks Associates, surveyed 3,000 people in the UK, US and South Korea and examined consumer understanding and demand for 5G services across six different use cases including autonomous vehicles, video surveillance and immersive technologies. The research was conducted prior to the global COVID-19 pandemic.
Some highlights:
- 76 percent of all respondents regard FWA as the most appealing use case overall, with 66 percent claiming they would subscribe to 5G FWA if it cost the same as their current broadband service and delivers the same or better performance.
- 90 percent rated high-quality, uninterrupted video streams a “very valuable” aspect of 5G.
- A majority of consumers find 5G video use cases attractive, with 66 percent rating video capture and streaming applications appealing, and 69 percent rating video detection and alerting appealing. More than one-third of consumers found AR experiences for remote commerce appealing even before the COVID-19 crisis. The need and appeal has likely increased with social distancing.
- Nearly half of those who work remotely indicate a strong willingness to switch providers for 5G service and more likely to intend to purchase a 5G phone. Greatly expanded remote work experience may drive plan and phone upgrades.
- Nearly two-thirds of early 5G users are highly satisfied with the speeds they experience on 5G networks, compared with less than half of 4G users.
- 45 percent of all consumers find connected car concepts appealing with navigation and safety capabilities seen as most valuable, but this jumps to 73 percent amongst vehicle owners. 53 percent of vehicle owners said they would be interested in bundling car connectivity with a 5G data plan.
- Two-thirds of consumers find 5G-enabled Augmented Reality and Virtual Reality services appealing and 56 percent were drawn to cloud gaming.
