Nokia is preparing to launch a "Pop-up Network" service that provides temporary, transportable base stations coordinated by Nokia Centralized Radio Access Network (RAN) capabilities to operators that need extra capacity on a short term basis, such as mass events. With the service, Nokia will provide planning and deployment of the equipment. The operator simply pays for the capacity required during the event, reducing the total costs by up to 80% when compared to investing in its own infrastructure.
In addition, Nokia announced cloud-based, Geo-Data as a Service, which combines anonymized 3-D geolocation data from devices with network data to provide accurate insight into network, device and application performance as well as subscriber behavior. The insight is tailored to the needs of different operator functions. For example, network planners can spot and correct areas where subscribers are experiencing poor service; marketing personnel can identify subscriber trends and implement campaigns to grow revenue from the most valuable subscribers; or sales executives can pinpoint where their network provides better service than its competitors to leverage with new corporate clients.
http://networks.nokia.com/news-events/press-room/press-releases/nokia-introduces-pop-up-network-service-for-mass-events-up-to-3x-uplink-speed-ensures-memo
