AT&T Rolls out NFV-based Network On Demand Service

AT&T launched a Network on Demand service that lets businesses add or change functionality in near-real time. The service uses Software Defined Networking (SDN) and Network Function Virtualization (NFV) technologies to create dynamic, on-demand services.


“Businesses need agility to compete and win in their industries. They need to sense and rapidly adapt to changing market dynamics,” said Steve McGaw, chief marketing officer, AT&T Business Solutions. “We’re the largest global integrated carrier for business, and Network on Demand makes our network dynamic and adaptive to meet our customers’ needs.”

AT&T cited three vendors: Brocade, Cisco and Juniper.

"Brocade is proud to work with AT&T on their industry-leading innovations bringing agile, new IP network services to customers," said Kelly Herrell, senior vice president and general manager of Software Networking, Brocade. "The cloud model taught the world that virtualizing the IT infrastructure speeds service delivery and provides greater flexibility. With Network on Demand, AT&T has proven this also holds true for enterprise network services."

“AT&T and Cisco are longstanding technology and business collaborators with a proven track record of success,” said Pankaj Patel, executive vice president and chief development officer, Cisco. “By combining Cisco’s industry-leading portfolio of over 100 virtualized network functions with AT&T’s vision and industry leadership, together we are working to capture new business opportunities that deliver on the promise of virtualization.”

“As a leader in network innovation, Juniper understands the benefits of automation and virtualization to deliver the agility that global communications providers like AT&T need in order to bring new, value-added services to their customers,” said Rami Rahim, chief executive officer, Juniper Networks. “We believe that Juniper’s long-standing collaboration with AT&T will continue to yield new and exciting offerings that utilize the power and intelligence of a software-centric network.”

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