Intel Expects Faster Netbook Adoption in 2010

Intel unveiled its latest Atom CPUs featuring significant power reduction, performance improvements and smaller package size. Using 45nm high-k metal technology, the new chips reduce average power consumption by 20 percent over previous generation, enabling longer battery life in netbooks.


Since introducing the Atom line in June 2008, Intel has shipped over 40 million Atom chips for netbooks. The company expects the rapid uptake in netbooks to accelerate next year. The company has over 80 design wins to-date for the new Atom platform from such leading OEMs as ASUS, Acer, Lenovo, Dell, MSI, Toshiba, Samsung and Fujitsu.


Worldwide netbook shipments by telecommunications companies such as T-Mobile, Vodafone, Orange and others are also growing and expected to fuel another round of expansion. Intel has been working closely with mobile operators and modem vendors to advance 3G capabilities in netbooks in established and emerging markets. To-date approximately a dozen service providers offer netbooks in various markets, and the numbers are expected to grow with the newest platform.


"The Intel Atom processor has fueled an entirely new category of computing over the last year and a half and we think the growth will continue for devices like netbooks and entry-level PCs built around basic computing and Internet usage models," said Mooly Eden, Intel corporate vice president and general manager of Intel's PC Client Group.
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