Visible Measures Raises $10 Million for Internet Video Analysis

Visible Measures, a start-up based in Boston, raised $10 million in Series C funding for its independent third-party measurement service for Internet video publishers, advertisers, and viral marketers.


Visible Measures provides its customers and partners with visibility into their online video audiences and how they engage with both content assets and advertising placements.


The funding round was led by new investor Northgate Capital with participation from existing investors General Catalyst Partners and MDV-Mohr Davidow Ventures. Visible Measures has raised over $29 million in total financing to date.
http://www.visiblemeasures.com