Tuesday, August 19, 2008

Intel Media Processor Targets Consumer Electronics

Intel introduced the first in a new family of purpose-built System on Chips (SoCs) for Consumer Electronics devices based on the company's Intel architecture (IA) blueprint.


The new Intel Media Processor CE 3100 (previously codenamed "Canmore") , which targets connected CE devices, advanced cable set top boxes and digital TVs, combines features for high-definition video support, home-theater quality audio and advanced 3-D graphics.

The solution pairs an IA processor core with multi-stream video decoding and processing hardware. It also adds a 3-channel 800 MHz DDR2 memory controller, dedicated multi-channel dual audio DSPs, a 3-D graphics engine enabling advanced UIs and EPGs, and support for multiple peripherals, including USB 2.0 and PCI Express.


The Intel Media Processor CE 3100 also features Intel Media Play Technology that combines hardware-based decoding for broadcast TV and optical media playback with software-based decode for Internet content.


When a consumer watches broadcast TV or content on optical media players, the video is encoded in standard formats, such as MPEG-2, H.264 or VC-1. Intel Media Play Technology software routes the video to the on-chip hardware decoders. When viewing Internet content, the software automatically routes the video, and audio as applicable, to a software codec running on the IA processor core.


Intel said that as the Internet becomes more omnipresent, the ability to decode multiple video and audio formats will provide the industry with greater flexibility to evolving standards and technologies, and consumers with more viewing experiences.


Intel expects to begin shipments of this product next month.http://www.intel.com