Intel is aiming to accelerate the trend towards on-demand, Internet-based entertainment by working closely with video content distributors, the music industry and gaming companies on a worldwide basis. Specifically, Intel is working with more than 40 content providers for its forthcoming "Viiv" PC platform for digital home entertainment.
Intel plans to verify that these content services and applications run on the new Viiv platform, which will encompass consumer devices and networked media devices, portable media players, digital media adapters, digital TVs, DVD players and routers. Intel is providing the engineering support, specifications and verification tools to content owners, content distributors, portals, software application developers and device vendors to help deliver these Internet--based content services and software applications that are tested and verified to work with an Intel Viiv technology-based PC. The verified content services and applications will be capable of being accessed in full screen format with simple access using a remote control.
Intel's Viiv strategy includes:
- Movies, Video, TV: Enable consumers to rent and download hundreds to thousands of major motion picture and independent movies via subscription-based, pay-per-view or free video-on-demand services. Intel is working with such companies as Afendis AG, arvato mobile, Bellrock Media Japan Inc., British Sky Broadcasting, Broadband Tower, Inc., Canal + Group, Glowria, Gretech Corp., LoveFilm.com, MEDION AG, Movielink, NEC, Sohu.com, Telecom Italia, Tiantian Online Inc., TiscaliS.p.A., TiVo, T-Online International, Usen Corp., webs-tv Digital International Co.
- Music: Enable consumers to purchase the latest hits or subscribe to services to download and enjoy thousands of music tracks in your home or on a portable media device. Intel is working with companies worldwide, including Afendis AG, arvato mobile, Avex Network Inc., Gretech Corp., Loudeye, MEDION AG, Napster, Oricon Inc., SK Telecom, Skysoft Co. Ltd., Telecom Italia, Tiantian Online Inc., and VirginMega.
- Games: Enable consumers to play a purchased premier title game, including several number one titles in a variety of local markets, online with other players or play a Web-based game alone. Intel is working with such companies as arvato mobile, CAPCOM, CCR Inc., DISCover's My Games, Exent Technologies, Metaboli, NHN, Ourgame, Square Enix Co., Telecom Italia, The 9 Limited, TWP Corp., and Ubisoft.
- Photos: Enable consumers to use photo editing software to organize, edit and share personal photos in a slideshow format on the TV screen in the living room. Intel is working with such companies as Adobe, arvato mobile, CyberLink Corp., muvee Technologies, Pinnacle, Ulead Systems, and Sonic Solutions to bring these types of applications and services to Intel Viiv technology-based PCs.
"The immediacy, global reach and on-demand nature of the Internet, together with the 10s of millions of broadband-ready PCs that already exist today worldwide, support a new trend in how people get their entertainment," said Kevin Corbett, vice president and general manager, Content Services Group, Intel Digital Home Group.
In the second half of 2006, personal and premium content services, applications and devices will also work with software from Intel that enables content to be shared across a home network to Intel Viiv technology verified devices.
http://www.intel.com
- In August 2005, Intel announced its "Viiv" (rhymes with "five") consumer brand for future digital home entertainment systems. PCs based on Intel Viiv technology will be powered by a suite of Intel technologies, including a dual-core processor, chipset, platform software and wired networking capabilities. Some of the specific characteristics of Intel Viiv PCs will also include:
* a remote control, the Microsoft Windows Media Center Edition operating system and media software that lets consumers interact with their PC in the same way they operate a TV.
* Intel Quick Resume Technology that enables the PC to be quickly turned on and off (after initial boot-up) with the touch of a button.
* 5.1 surround sound (with optional support for up to 7.1 surround sound) for home theater-quality sound.
* DVR capabilities when equipped with an optional TV tuner card
* ability to access on-demand content
* a network configuration wizard that can be navigated with the system's remote control will be included to make it easy for consumers to connect many devices including portable media players, DVD players, TV sets and stereos.
* an integrated media server "engine" that can reformat various digital content files so they can be viewed on a selection of devices verified by Intel to work with Intel Viiv technology-based systems. - Additionally, Intel worked with the PC, CE and content industries to set interoperability specifications so that consumers can easily move a variety of online media from room to room and between various devices in the home network.
- Intel Viiv technology-based entertainment PCs are expected to be available from a number of system manufacturers worldwide in the first quarter of 2006 and will come in various shapes and sizes to fit different styles and sizes of homes.
- Intel is also developing platforms to power consumer electronics devices such as plasma TVs and personal media players. Specifically, Intel plans to introduce "Oplus" MN301, a "system-on-a-chip" multimedia display processor for flat panel displays. Production-ready reference designs for dual-channel HDTV are now available. The Oplus MN301 display processor and the Oplus Image Perfecting Engine were developed by Oplus Technologies, Ltd., the Israeli subsidiary of Oplus Technologies, Inc., and a company Intel acquired in April 2005.
