Lucent Technologies is launching a Hosted Custom Applications Center designed to help wireless and wireline service providers rapidly deliver innovative and personalized new services.
Lucent's hosting capabilities will be managed from one of Lucent's four carrier-grade Global Network Operations Centers (GNOCs) in Denver, Colorado, Hilversum, The Netherlands, Sydney, Australia, and Hamilton, New Zealand.
The Lucent Hosted Custom Applications Center leverages Lucent's applications product portfolio, including the Lucent Intelligent Services Gateway (ISG) and the Lucent iLocator location-based services platform. The Lucent ISG will serve as the foundation of the hosted custom application center's Service Delivery Platform and provide a common environment for creation and execution on new blended services.
Lucent's Hosted Custom Applications Center will also incorporate Bell Labs technology such as identity binding, advanced anti-spam technologies, and authentication capabilities associated with the Mail Delivery Gateway and Lucent's Vortex service personalization. Part of the Lucent Bell Labs Service Enhancement Layer in Lucent's IMS-based solutions, Lucent Vortex enables personalization and rapid service customization of end user services via a new rules engine -- distributed throughout the network -- that enables network operators to quickly modify network behaviors to target particular customer segments or offer quality of service guarantees.
Phase 1 of the Lucent Hosted Custom Applications Center rollout includes:
- Video Greetings: Enables the subscriber to create personalized video greeting cards for family members and friends by animating a character or picture with an audio message generated using text-to-speech technology or a recorded audio track. The greeting can then be sent to the recipient's handset via Multimedia Messaging Services, Short Message Services, Instant Messaging web or e-mail.
- Media Delivery Solution: Enables subscribers to purchase and download entertainment greetings to personalize their voice mailboxes. It also lets subscribers purchase and send celebrity greetings and other greeting cards to the voice-mail boxes of friends and family.
- Location-Based Services (LBS) applications: Based on iLocator, which was developed by Bell Labs and is a component of Lucent's blended lifestyle applications for IMS-based networks. LBS applications enabled by Lucent's iLocator platform include Friend Finder, Driving Directions and Points of Interest, which can be deployed as revenue-generating subscriber or per-use services that capitalize on user presence, location and availability.
- Inter-Modal Messaging: Enables service providers to increase SMS and MMS traffic and revenue by allowing subscribers to securely send SMS or MMS messages from computer email accounts with full authentication and billability.
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