Spirent Acquires Mobilethink for MDM Expertise

Spirent Communications has acquired Mobilethink A/S and its wholly owned subsidiary, Tweakker, for US$20 million in cash.

Headquartered in Aarhus, Denmark, Mobilethink is a provider of mobile device management, device analytics and intelligence solutions for mobile operators. Tweakker is a cloud-based mobile device configuration solution specifically targeted at Mobile Virtual Network Operators (MVNOs).  The solutions allow operators to correctly detect mobile devices, configure them for data usage, analyze device population trends, and run marketing campaigns with the goal of increasing average revenue per user (ARPU).

Eric Hutchinson, CEO of Spirent commented: “Hosted and cloud-enabled device intelligence solutions give operators and MVNOs the ability to significantly improve subscriber’s service experience. The acquisition of Mobilethink combined with Spirent’s extensive portfolio of mobile device performance and customer experience management solutions will help drive our overall growth with additional recurring revenue potential.”
“Mobilethink has been part of the Mobile Device Management (MDM) market for over a decade and the core of the business is about enabling mobile operators of all types to seamlessly deliver services to their customers,” said Lars Houbak, CEO of Mobilethink. “Mobilethink along with Tweakker will provide Spirent customers a more comprehensive and intuitive way to better manage and improve the subscriber’s device experience.”

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