Qualcomm, in collaboration with Sohu.com, conducted a live public demonstration of LTE-TDD Broadcast in China, featuring High Efficiency Video Coding (HEVC) and Dynamic Adaptive Streaming Over HTTP (DASH) technologies. LTE Broadcast enables the multicast of high-demand content such as live sporting events, breaking news or software updates, so that multiple users receive the same content simultaneously.
Qualcomm said the demo utilized its LTE Broadcast solution for the evolved Multimedia Broadcast Multicast Service (eMBMS) platform along with devices based on its reference designs, Snapdragon 400 processors and integrated Qualcomm Gobi modems.
The demo took place today during the Qualcomm Reference Design & Wireless Innovation Summit in Shenzhen.
"We're excited to be supporting the growth and evolution of LTE networks worldwide," said Raj Talluri, Senior Vice President of Product Management, QTI. "With LTE Broadcast, operators can better utilize their existing LTE infrastructure to deliver customers an optimized, premium video experience on the latest mobile devices without overloading their networks."
"This demonstration marks an important milestone in the deployment of LTE Broadcast, which we believe will significantly enhance our customers' ability to view popular, live content directly on their mobile devices," said Zeng, Xiongjie, President of Sohu Mobile Video. "We're excited to be working with QTI to bring this innovative technology to market."
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http://www.sohu.com
