+IBM and +Deutsche Telekom AG announced a collaboration to provide the IBM MobileFirst platform in the cloud to small and medium sized (SMB) customers in Europe.
Deutsche Telekom's developer platform - Developer Garden - has launched the new cloud service, Developer Garden powered IBM Worklight, which allows developers to cost-effectively and quickly create apps for all mobile platforms and bring them to market faster. The new service provides developers with access to Deutsche Telekom's Application Programming Interfaces (APIs) and communication services and expertise. Developer Garden users will be able to quickly access IBM Worklight capabilities to develop, run and manage HTML5, hybrid and native apps that combine Deutsche Telekom's communication features such as speech-driven Interactive Voice Response (IVR), voice mashups and Short Message Service (SMS).
Some examples:
- A retailer can increase customer retention by integrating geo-location capabilities from IBM Worklight and Deutsche Telekom's SMS API into its mobile app.
- A customer can opt in for retailers to be notified when they are in close proximity to a physical store and receive customized promotions for same-day in-store purchases.
- A hotel can improve customer service by using these same opt in capabilities to be alerted when premium guests are nearby. This mobile feature can minimize a guest's time waiting in long check-in lines, ensure their room is ready and specific requests are met to enhance their experience with the brand.
"The collaboration between IBM and Deutsche Telekom Developer Garden enables us to offer new business models in the area of mobile app development and to unlock new value for our customers," said Rainer Deutschmann, senior vice president, Core Telco Products of Deutsche Telekom. "In addition, the data will be securely hosted on Deutsche Telekom's servers in Germany and thus be subject to the strict German data protection provisions adding a layer of security and assurance to developers and enterprises working in the cloud."
