IBM's MobileFirst Combines Security, Analytics, App Development

IBM outlined a MobileFirst product initiative that combines  security, analytics and app development software, with cloud-based services and deep mobile expertise. The goal is to provide enterprises with solutions for managing employee mobile devices, as well as tools for developing mobile apps.

"To date, mobile computing has been dominated by discussions of new smartphones, operating systems, games and apps," said Robert LeBlanc, senior vice president, middleware software, IBM. "But enterprises have yet to tap into the potential of mobile business. Just as the Internet transformed the way we bank, book vacations and manage our healthcare, mobile computing is also transforming industries. As these devices become ingrained in everything that we do, businesses are now in the palms of their customers' hands. IBM MobileFirst is designed to make the transformation to becoming a mobile enterprise a reality."

IBM MobileFirst includes:

• IBM MobileFirst Platform – New updates include expanded capabilities of IBM Worklight to simplify deployment. It also features single sign-on capabilities for multiple applications. A new beta of the Rational Test Workbench for mobile helps to improve the quality and reliability of mobile apps.
• IBM MobileFirst Security – IBM extends its context-based mobile access control solutions and expands mobile application vulnerability testing with support for Apple iOS apps with the latest release of AppScan.
• IBM MobileFirst Management – New updates to IBM Endpoint Manager include enhanced support for Bring Your Own Device (BYOD) programs and increased security standards that are critical to governments and regulated environments.
• IBM MobileFirst Analytics – IBM is expanding its Tealeaf CX Mobile solution to give enterprises more visual insight into mobile behaviors so they can better understand where improvements are needed and create exceptional and consistent consumer experiences across mobile devices.
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• IBM MobileFirst Strategy and Design Services – Clients can tap into IBM expertise to map out a mobile strategy for employees and customers, and key experience design skills from IBM Interactive to build compelling mobile experiences.
• IBM's new Mobile Maturity Model can assess how a business is progressing towards becoming a mobile enterprise, while new Mobile Workshops help clients develop applications, architect infrastructure and accelerate their mobile progress.
• IBM MobileFirst Development and Integration Services – IBM offers services that help organizations roll out a mobile infrastructure and manage mobile application portfolios and BYOD environments. Enhanced Network Infrastructure Services for Mobile provide IT network strategy, optimization, integration and management. Mobile Enterprise Services for Managed Mobility help manage and secure smartphones, tablets and devices across a business. Mobile Application Platform Management helps speed deployment of mobile infrastructure to develop mobile applications more easily and quickly.

IBM is also announcing a relationship with AT&T that will enable developers to enhance mobile apps by using IBM Worklight to access AT&T's APIs in the cloud. Now, developers have another tool with AT&T to quickly and easily create apps with rich features such as speech recognition and rapid payment.

http://www.ibm.com/mobilefirst