IBM to Acquire DemandTec for Cloud-based "Smarter Commerce"

IBM will acquire DemandTec for $13.20/share, or at a net price of approximately $440 million, after adjusting for cash.


DemandTec provides cloud-based price, promotion and other merchandising and marketing analytics to help companies better define the best price points and product mix based on customer buying trends. The solution helps retailers to respond to rapidly shifting customer buying patterns in the era of mobile and social networks.


DemandTec has approximately 450 customers worldwide in retail, consumer products and other industries. Retail industry segments served include grocery, drug, convenience, consumer electronics, office supplies, apparel, department stores, and quick-serve restaurants. Manufacturer segments include fast moving consumer goods categories such as food, beverage, and health & beauty. DemandTec is based in San Mateo, Calif. and has more than 350 employees, with additional offices in Minneapolis, London, Paris, and Bangalore

http://www.ibm.com http://www.demandtec.com