TeliaSonera Launches New Looks Across its 18 Divisions

TeliaSonera launched a new purple logo and branding that will be used across its 18 global brands: Netcom and NextGenTel (Norway), Telia (Denmark), Telia (Sweden), Sonera (Finland), EMT and Elion (Estonia), Omnitel (Lithuania), TeliaSonera, TeliaSonera Finans and TeliaSonera International Carrier, Kcell (Kazakhstan), Geocell (Georgia), Ncell (Nepal), Tcell (Tajikistan), Azercell (Azerbaijan), Moldcell (Moldova), and Ucell (Uzbekistan).


"The purple colour differentiates us as we will be the only operator on the international telecoms scene using it. I personally like the colour very much as we can 'own' it, and it is modern, warm and unique in many ways," says Cecilia Edström, Head of Group Communications, TeliaSonera.


In addition, TeliaSonera lowered data roaming prices for customers in the Nordic and Baltic countries by approximately 90 percent. With the new prices, a customer surfing on a mobile phone pays SEK 29 for 20 MB per day.
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