TELUS deploys Alcatel-Lucent's Digital Media Store

TELUS has deployed Alcatel-Lucent's Digital Media Store (DMS) to offer ringtone, image and mobile game services to its more than 7.9 million mobile and broadband Internet customers across Canada.




Alcatel-Lucent is providing the digital store front for TELUS as an end-to-end managed and hosted service. The DMS is driven by a configurable merchandizing and analytics engine that enables focused marketing programs, such as bundles, subscriptions, personal locker, gifting, sharing of games, videos, music, applications, etc. To boost the store, Alcatel-Lucent is also providing relationships with leading content producers and aggregators focused on mobile applications, games, music and electronic publishing.

Alex Giosa, President of Alcatel-Lucent Canada added: "The DMS service builds upon Alcatel-Lucent's Application Enablement vision combining the capabilities of TELUS' network with the innovation of the Web to provide TELUS' customers with an enriched experience."http://www.alcatel-lucent.com
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