Virgin Media Picks Cisco for Digital Video Network

Virgin Media (UK) has selected Cisco to support its IPTV distribution platform and help upgrade its legacy digital TV infrastructure. Specifically, Virgin Media will deploy Cisco Digital Video Headend technology in all of its regional and central headends to enable growth in standard-definition and advanced high-definition TV (HDTV) services. Deployed across Virgin Media's national fibre optic network, Cisco IP core and edge network technologies will provide high-speed distribution between the central and regional headends and support delivery to Virgin Media's high-speed access network. On completion, the new TV platform will be capable of delivering advanced services to more than 12.6 million UK homes.


Virgin Media's upgraded TV distribution platform will be extensively based on Cisco technology, including Cisco's IP Next-Generation Network core and edge routing and switching, digital video headend solutions, and system management and monitoring. Cisco will also manage the project, including installation, full system integration, the priming of third-party elements and support provided by the Cisco Advanced Video Services Group. Financial terms were not disclosed.
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