CBS is the first broadcast network to participate in Comcast's technical trial of On Demand Online. The new service will significantly expand the number of top-rated TV shows available online and across platforms at no additional charge to Comcast's cable customers while delivering increased advertising value to content owners.
During the course of the trial, CBS plans to test various types of current and library content.
Comcast will begin its technical trial of On Demand Online with approximately 5,000 customers from across the U.S. in the coming weeks -- the first national trial of its kind. A major focus of the trial is to test Comcast's new "authentication" technology, which will allow Comcast customers to receive the same content online for free that they subscribe to on TV. The service will utilize a simple log-on system for streaming content and, in the future, will allow for download content to go. The On Demand Online service will roll-out in phases, adding new features, functionality and content over time to provide consumers with a new way to watch television.
On Demand Online is part of Comcast's Project Infinity, the company's long-term vision to give customers an ever growing amount of video content on multiple platforms, whenever they want.
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- Comcast has previously announced an agreement with Time Warner Inc. to facilitate deployment of online television content in a way that is consumer friendly and pro-competitive.
