Deutsche Telekom's "Rain of Flowers" Marketing Campaign

Deutsche Telekom is covering the Berlin television tower at Alexanderplatz with the "longest love message in the world" as part of a new "Rain of Flowers" marketing campaign.


"With its brand promise 'Life is for sharing', Deutsche Telekom wants to help those who want to share special moments with others," explained Hans-Christian Schwingen, Head of Brand Strategy and Marketing Communication.


During the FIFA World Cup in 2006, DT transformed the sphere of the TV tower into a landmark ball commemorating the event.
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