Ofcom, the telecoms regulator in the UK, published a new Code of Practice through which internet service providers (ISPs) will give customers a true picture of likely broadband speeds at the point of sale. Under the Code, ISPs are required to:
- provide consumers at the point of sale with an accurate estimate of the maximum speed that their line can support;
- explain clearly and simply how technical factors may slow down speeds and giving help and advice to consumers to improve the situation at home;
- offer an alternative package (if there is one) without any penalties, if the actual speed is a lot lower than the original estimate; and
- explain fair usage policies clearly and alert consumers when they have been breached.
