ADVA Names Ron Martin as Chief Strategy Officer

ADVA Optical Networking has appointed Ron Martin as Chief Marketing and Strategy Officer (CMSO) and president of all ADVA Optical Networking North American subsidiaries. Martin takes over the role of CMSO and president from Brian McCann, who was the founding president of ADVA Optical Networking North America in 1996 and has been an officer of the company since 2000. McCann will remain with the company and serve in the newly created position of senior vice president of corporate marketing and strategy.



Martin comes to ADVA Optical Networking from Cisco Systems, where he most recently was part of a team that led the integration of the Scientific Atlanta sales and marketing organizations. While at Cisco, he held responsibility for a team of more than 1,000 people and a revenue base of approximately USD 1 billion. Prior to Cisco, Martin spent 15 years at Fujitsu Network Communications (FNC), where he ended his tenure as Executive Vice President and Chief Operating Officer.

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