Avaya Launches "Master Reseller" Channel Programs Focused on SMBs

Avaya launched two programs that broaden its support for sales channels. Specifically, the Avaya Master Reseller program is enabling select Avaya BusinessPartners to recruit and train independent sales agents who work under their direction to sell Avaya's small and mid-sized business portfolio. Many of the new agents are companies that specialize in data networking but want to offer their clients ready access to voice solutions as well.



To date, 10 Master Resellers are working with more than 300 independent sales agents across North America. Avaya supports the program with a special educational program for new agents and with dedicated account managers and distribution managers for each Master Reseller.

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