Telecom Italia and Sony Pictures Reach VOD Deal

Telecom Italia and Sony Pictures Television International struck a deal to offer on-demand major blockbuster movies on "Alice Home TV", Telecom Italia's TV via Internet service, and on Rosso Alice, Telecom's Italia ADSL portal.



"This agreement marks an important milestone for SPTI as we increase and diversify our distribution platforms in Europe" commented Stuart Baxter, Senior Vice President of European Distribution for SPTI. "The Italian TV landscape is changing dramatically with the emergence of IPTV and the growth of pay TV and we are delighted to be working with one of the key drivers in this market."http://www.telecomitalia.com