CinemaNow to Add Warner Bros. Content

CinemaNow signed a licensing agreement with Warner Bros. Home Entertainment Group to offer select movies and television shows on a download-to-own basis through its Web site. Movies will be available for purchase via electronic-sell-through, and future releases will be available on the site concurrent with the traditional "home video window." This also marks the first availability of Warner Bros. television content on a download-to-own basis in the U.S.



All content will be copy protected by Microsoft's Windows Digital Rights Management (DRM) software.

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