Verizon's V CAST Music Service Uses Windows Media

Verizon Wireless debuted its V CAST Music service, which offers customers the ability to download music over the air directly to their wireless phones or straight to their Windows XP PCs and transfer digital music between the PC and the phone through Windows Media Player 10.



Verizon Wireless adopted core Windows Media technologies including Windows Media Digital Rights Management (DRM), an enhanced Windows Media Audio Professional (WMA Pro) codec and Media Transfer Protocol (MTP) for V CAST.



Using a dual-download approach for the handset, the V CAST Music service provides an optimized file for mobile handsets and access to a higher-fidelity copy for downloading on Windows XP-based PCs. Copies available for downloading to a Windows XP-based PC can be accessed through a new Verizon Wireless V CAST Music online store in Windows Media Player 10 and integrated into a customer's existing library for playback on the PC. Downloaded music can also be burned to CD and enjoyed on a host of portable and networked devices, including PlaysForSure-verified devices and the Xbox 360 video game and entertainment system.



The V CAST Music store will have a catalog of more than 1 million music tracks.

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