UTStarcom Rebrands IPTV Solution as "RollingStream"

UTStarcom introduced the "RollingStream" brand name for its end-to-end IPTV solution. Formerly know as mVision, RollingStream is a distributed end-to-end solution that is designed to enable telecommunications operators and broadband service providers to deliver broadcast-quality television and on-demand entertainment programming over IP networks. The solution's scalability, reliability, and bandwidth efficiency allow it to support new services, including broadcast TV, Network Personal Video Recorder (n-PVR), Video on Demand (VoD), and Near Video on Demand (NVoD), over existing network infrastructures. These services may give service providers opportunities to increase revenues, offer new services, and improve customer satisfaction and retention.



RollingStream partitions each program into segments that are cached on network edge servers based on viewing demand patterns and operator-specified policies. This mechanism allows service providers to store the beginning segments of feature-length programs directly at the network edge, close to the subscriber, and dynamically deliver the remaining segments once viewing starts. Compared to IPTV solutions that store all content either at the core, which results in network congestion, or in multiple complete iterations at the edge, which requires huge amounts of storage, UTStarcom's approach simplifies and expedites content delivery, reduces storage requirements, and minimizes network congestion.



Service providers using UTStarcom's end-to-end IPTV solution include China Telecom and Softbank BB in Japan.

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