ITV, the UK's largest commercial broadcaster, launched a free, online service allowing viewers to access local ITV content and commercial services over the Web. The new service features local news, weather, music and what's on guides, as well as locally produced short films, features and entertainmen. There are seven different channels on each service and the ability to view content live, on demand, in a 24 x 7 schedule and via a searchable archive.
ITV Local is using a Television Operating System (TelVOS) developed by Narrowstep. The service will soon enable viewers to contribute and upload their own content through a special encoder developed by Narrowstep for ITV Local. Viewers will also be able to add their own classified advertising for cars, homes, lonely hearts and anything else they wish to sell locally or nationally.
TelVOS is already used by Telewest (UK Cable) for their blueyonder tv service,
http://www.narrowstep.comhttp://itvlocal.tv/
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