Texas Instruments Targets Video with DSP-based DaVinci Portfolio

Texas Instruments unveiled its DSP-based DaVinci silicon technology aimed at next generations of digital video products.


The DaVinci product portfolio, which will include processors, software, tools and partnership solutions, addresses digital video requirements across a range of applications, including video security, IP set-top boxes, video conferencing, automobile infotainment, portable media players and digital cameras.


DaVinci processors, some of which are already on the market, consist of combinations of DSP and ARM cores, memory configurations, video accelerators, and peripheral interfaces for specific applications. DaVinci silicon is based on the new TMS320C64x+ core and it is code compatible with TI's TMS320C64x DSPs. TI will support a full range of audio, video and imaging codecs.


A key feature of the DaVinci portfolio will be common Application Programming Interfaces (APIs) to accelerate the development of new consumer products. APIs will make it easier for OEMs to develop interoperable code that will work with other DaVinci-based applications. TI is also developing an en-to-end video ecosystem through a range of partners. Over the coming year, TI and its third parties plan to introduce a large number of products, including multiple development platforms, reference designs, software and silicon based on DaVinci technology.


"This is premier digital signal processing technology that will grow the market for new digital video applications and make existing applications much easier to use," said Rich Templeton, president and CEO of Texas Instruments.
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