Motorola Ventures has made an equity investment in July Systems, a developer of smart mobile retailing technology that enables the rapid creation of mobile storefronts to give consumers the convenience of "virtual mall" browsing and shopping on their handheld devices.
July's Integrated Mobile Marketplace will be integrated with Motorola's Global Applications Management Architecture (GAMA) to help to handle all dimensions of mobile services retailing, from content mobile network operators handle all the aspects of value chain management, service creation and provisioning to retailing, delivery and operations.
The new solution called Motorola GAMA Integrated Mobile Marketplace allows all the players in the mobile content value chain-mobile operator, retailer, content provider, and consumer-to collaboratively and dynamically participate in establishing, managing and leveraging mobile content services. Through the use of GUI-based tools for the operator, retailer, and content provider, advanced retailing models such as subscriptions, rentals, pay- per-use and try-before-you-buy, along with personalized real-time promotions for consumers can be managed effectively on mobile devices. The solution supports all mobile content types including games, tones, pictures, streaming, and music and video clips.
http://www.julysystems.com/http://www.motorola.com/
- July Systems is based in Santa Clara, California, with R&D in Bangalore, India, and European offices in Germany and UK.
