BT Pursues Market for Global Digital Content Management

BT unveiled plans to establish a global digital media distribution capability with major hubs in continental Europe, the US and Asia. To support this vision, BT Broadcast Services, which has been supporting the broadcast industry for over 40 years, is merging with BT Rich Media, which develops channels to market for digital content. The division will be known as BT Media and Broadcast (BTM&B).


This global offering and new structure will build on BTM&B's investment in its UK-based "BT Mediahive" digital content management capabilities, enabling it to capture, store, manage and distribute any type of media file, including video, audio and still images.


"BT Mediahive," in partnership with software partner Blueprint, is already providing a marketplace for the secure global distribution of digital music. Further applications, currently in development, will cover film and television production, digital cinema and advertising, in addition to bespoke solutions for individual market sectors.


BTM&B will continue to support the broadcast industry with solutions to transport and manage video, audio and data.


The recently-established BT Entertainment division will also take advantage of BTM&B's capabilities to deliver compelling consumer-facing broadband content.


"The market for digital content grows exponentially year on year and BT fully intends to become a leader in this space," said Andy Green, CEO BT Global Services.
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