BT Launches Entertainment Division

BT is creating a new division called BT Entertainment within its Retail consumer business to develop, license and bring to market content value added services such as on-demand music, gaming, TV and movies. The new division will incorporate innovative services such as Rich Media -- BT's content platform business, Click & Buy -- BT's online payment system and BT Learning Centre -- BT's online learning offering.



BT Entertainment will be headed by Andrew Burke, currently director of value added services at BT Retail. Burke previously CEO of eVerger the media venture capital fund and before that COO of eVentures the internet capital fund owned by News Corporation and Softbank.



BT Entertainment has also hired Dan Marks to oversee its interests in video-over-broadband services. Marks previously served as President of Universal Studios Networks UK. http://www.btplc.com/