TI Unveils Digital TV Chip for Cell Phones

Texas Instruments unveiled a single chip solution for cell phones. Code-named "Hollywood," the new chip integrates a tuner, OFDM demodulator and channel decoder processor. It interfaces with TI's OMAP multimedia processors for 2.5G and 3G handsets. The chip will use TI's 90-nanometer process technology. Samples are expected in 2006.



TI's Hollywood chip will support newly established and open digital TV broadcast standards, including Digital Video Broadcasting - Handheld (DVB-H), which was developed for Europe and is expected to extend to North America, and the Japanese specification, Integrated Services Digital Broadcasting - Terrestrial (ISDB-T). Dedicated wireless networks supporting these standards are expected to feature high-quality live broadcast TV (24-30 frames per second) paired with full audio. In comparison, cellular alternatives typically offer one-to-15-frames-per- second streaming capability. The new digital broadcasting networks are expected to support pay-per-view programming, interactive television, and menu/guide systems. http://www.ti.com/wireless