Wednesday, September 15, 2004

Cisco Launches "Linksys-to-Cisco" Trade-Up Program

Cisco Systems announced a "Linksys to Cisco Trade-Up Program" that offers rebates to small businesses in the U.S. when they purchase select Linksys business products. Linksys is a division of Cisco Systems. The rebate pays up to 100% cash back when qualifying purchasers are ready to migrate to Cisco routing, switching and wireless solutions. Cisco said small businesses can start off building their network with Linksys products and when their business has grown to require more advanced features and more enhanced integration services; they can trade-up their eligible Linksys product to an eligible Cisco product under this program.



"As part of our small and medium business strategy, this trade-up program helps Cisco to broaden our value proposition to the small business marketplace," said Peter Alexander, VP world wide commercial marketing. "The program will also enable Linksys customers to become more informed of Cisco offerings and the business benefits that Cisco networks can provide."http://www.cisco.comhttp://www.linksys.com