Tuesday, July 27, 2004

Kasenna Announces Secure Video Delivery Network Design

Kasenna outlined its plans for a Secure Video Delivery Network (Secure VDN) for enabling widespread broadband service provider distribution of premium video content. Kasenna's Secure VDN delivers content in an encrypted format all the way from the studios to viewers' homes, thereby addressing the digital rights management (DRM) concern that has so far impeded direct broadband delivery of first-run studio content.



Over the past few months, Kasenna has introduced its own management and application development platforms and acquired ViewNow, which has content distribution relationships with the major film studios. Kasenna's Secure VDN combines ViewNow's studio distribution relationships with end-to-end encryption and a full suite of content management, distribution, delivery, and tracking tools based on Kasenna's MediaBase and vFusion products. The system includes real-time usage tracking capability.



In the past, studios have had to rely on monthly reports from VOD providers to determine which titles were most popular. Kasenna said its ViewTrak application, enables the studios and the network operators to see up-to-the-minute statistics on the number of people purchasing any given title at any time. http://www.kasenna.com/