BT unveiled an international strategy that includes continued investment in the Americas. Highlights of the plan include:
- Expansion of its MPLS infrastructure, including new nodes in Charlotte, NC, St. Louis, Cleveland and Minneapolis. Nodes in Phase I cities (Detroit, Denver, Houston, Miami, Seattle, Washington, DC, Toronto and Mexico City) were activated on schedule in Fall 2003 When completed, the Americas network will include 23 POPs.
- Offer a "Manager of Networks" service that integrates the products and services of multiple network suppliers into a single BT network service with BT defined and contracted quality parameters.
- Develop information and communications technology (ICT) solutions. New propositions include solutions in the areas of CRM/Contact Centers, Security, Mobility and Office Agility.
- Build on current relationships with leading IT players to develop a range of "sell to", "sell through" and "go-to-market" relationships.
- Kick-off a U.S. advertising campaign, targeted at senior IT decision makers, with poster ads at Dulles International Airport, Washington, DC. The campaign includes ads at other U.S. international airports as well as print and online media.
- Pursue major opportunities in Canada and Central and Latin America through strategic relationships
