RealNetworks and IBM Unveil On Demand Framework

RealNetworks and IBM formed a partnership to enable media companies, network operators, and other businesses to create, protect, and deliver on demand consumer digital audio and video services based on open standards. The joint solution would help corporate customers to more easily manage their digital assets through the combination of RealNetworks' Real 10 digital media platform and IBM's middleware software.


The solution, which is aimed at Internet-delivered TV programming, mobile music services, in-car digital music and other such services, is scheduled to be available worldwide in the first half of the year. It will be positioned to companies as an alternative to building their own infrastructure for digital media distribution and sales.


Additionally, the solution will include open APIs to enable third-party applications, such as customer support, subscription management, and security, to interface easily with the on demand digital media service. The Real 10 platform -- which includes RealPlayer 10, RealAudio 10, RealVideo 10, Helix DRM, and Helix Universal Server -- will be integrated with IBM WebSphere Digital Media Enabler, WebSphere Commerce and DB2 Content Manager. http://www.real.comhttp://www.ibm.com