DIRECTV Activates 405,000 Net New Subscribers in Q4

In its best quarterly performance in company history, DIRECTV added 861,000 gross owned-and-operated customers in Q4 2003. After accounting for quarterly churn, which was a monthly average of 1.45%, DIRECTV added 405,000 net new owned-and-operated customers in the quarter -- a 39% increase over the fourth quarter of 2002.


For the full year, DIRECTV added a record 3,006,000 gross owned-and-operated customers, and after accounting for full-year churn of a monthly average of 1.5% , 1,187,000 net new customers activated DIRECTV service in 2003.


As of 31-Dec-2003, DIRECTV had more than 12.2 million customers, including customers in National Rural Telecommunications Cooperative territories. http://www.directv.com