Tuesday, September 30, 2003

Starbucks and T-Mobile Offer Digital Content to Wi-Fi Users

T-Mobile, HP and Starbucks will begin to offer an "enhanced digital entertainment experience" to Wi-Fi users at Starbucks coffeehouses. Throughout October, customers using a Wi-Fi enabled notebook computer while at select Starbucks locations can watch classic blues performances from legends like Howlin' Wolf and Muddy Waters, listen to an array of great blues tunes, and see videos of noteworthy musicians sharing how blues music and artists influenced them.


Starbucks is currently offering Wi-Fi at 2,600 locations across the U.S. The companies noted that usage of the T-Mobile HotSpot service continues to grow. The average connection is approximately 45 minutes in duration and more than 90% of T-Mobile HotSpot access occurs during the off-peak store hours.
http://www.starbucks.com