The International Telecommunications Union (ITU) will adopt H.350 as a standard protocol for storing and finding information related to video and VoIP addresses in an enterprise directory. H.350 links account management and authorization automation to the enterprise directory using the lightweight directory access protocol (LDAP). It supports H.320, H.323, session initiation protocol (SIP) and non-standard protocols. The new protocol was initially developed by the Video Middleware Group, a joint effort between the Internet2 Middleware group and the Video Development Initiative (ViDe). The developers expect the new standard will make it easier for companies and universities to scale up video and VoIP operations and to share their directories amongst multiple vendors' equipment.http://archives.internet2.edu/guest/archives/I2-NEWS/log200309/msg00000.html