AT&T announced further management streamlining as part of its corporate restructuring following the spin-off of AT&T Broadband in November 2002 and the earlier spin-off of AT&T Wireless in July 2001. Key points include:
- elevating the customer care teams in AT&T Business and AT&T Consumer and building a new customer care organization directly supported by the head of each business unit;
bringing the Billing Operations team into the Customer Service organization;
centralizing all of AT&T's major retail channels under a unified customer-facing sales organization;
integrating all product management segments into a single organization;
Chris Rooney was named to lead the Sales organization (described above). Rooney previously was president of AT&T Government Solutions.
Reed Harrison was named to lead Network Engineering and Operations. Harrison previously led network engineering, maintenance, and field operations for AT&T's local, long distance and global networks and products. He succeeds Frank Ianna, who has indicated his desire to retire.
AT&T CEO David Dorman said the changes are aimed at reducing the layers of management inside the company.
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